The web is only one communication avenue. That’s why we use a holistic approach to integrate organic search strategies that leverage and boost performance of offline marketing. Our combination of strategy, process, and best-of-breed technologies allow us to scale single market and global programs successfully. These efforts have earned recognition from IAB MIXX, OMMA Media Post, Forrester, Search Engine Watch, Search Marketing Now, and ad:tech.
Covering All the Bases
Keywords and great ad copy alone don’t guarantee success. To achieve high performing paid search programs, we employee a proven process that gets into the mind of your consumer and identifies the most profitable strategy. Our expertise encompasses every aspect from keyword development, writing ad copy, landing page creation, bidding strategies, multivariate testing, and optimizing campaign elements to achieve client objectives at the lowest cost and highest ROI. Our optimized programs regularly exceed ROI/ROAS targets, beat sales projections, and grow market share.
Pushing the Envelope
In case you’ve ever wondered, success really is about who you know. We leverage our relationships with the world’s leading paid media publishers across such digital channels as Google, Facebook, YouTube, adMob, Bing, Yahoo, Twitter, Baidu, Yandex, Vibrant Media, InAdCo, Marchex, Invite Media, Turn, and others, which gives our clients a competitive advantage with first-to-market opportunities, including new betas and ad formats. Our team is continually pushing the envelope with innovative mobile, paid social, search re-targeting, and landing page-testing opportunities.
We’ll Be There
Collaborating with your marketing team gets the conversation going. We need to understand your business, target markets, competition, product release cycles, and product and service offerings. We’ll be there to ask questions to identify opportunities that will quickly impact your program’s performance, develop a plan to optimize performance with incremental tactics, and build a solid foundation for lasting growth.