Data drives decisions. That’s why we collaborate with clients to centralize data and provide information in three key areas: awareness, engagement, and conversion. In addition, we incorporate web analytics data into our proprietary Marketing Action Platform (MAP) software to understand the business objectives, and develop measurement strategies to measure program effectiveness. We also conduct ROI model development and analysis based on observed user behavior.
Transparency into program performance offers insights and measurement. Our scorecards and dashboard views of marketing channel performance based on KPIs such as visitor traffic, click-through rates, conversions, and CPA offer you clear visibility into your program.