The Marketing Analytics and Insights group’s (MAI group) goal is to help drive business decisions through quantitative and qualitative analysis, continuously measuring, analyzing, and optimizing in pursuit of the best solution.

Marketing Analytics Team

Our team of experts in analytics, SEO, and SEM use analytical methods and tools to ascertain the effectiveness of marketing programs. Based on those results, we uncover opportunities to optimize marketing campaigns, site performance, conversion points, the customer experience, costs, sales, and test for optimal results.

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