The success of Facebook in attracting consumers is undeniable, and its importance as an advertising platform is growing. Advertisers know this—they have spent the last 3-4 years constructing Facebook pages, testing advertising on Facebook, and trying to figure out how to engage customers on the platform. Agencies are aggressively investing in building practices to help advertisers execute strategies on Facebook. Conduct a search on Google for “Facebook Advertising” and one will see an almost daily change in agencies and products vying for the attention of advertisers to help them be great on Facebook.
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