Understanding Search Analytics: Making Better Data Driven Decisions

April 29, 2014
10:00am PDT/1:00pm EDT

How many companies are making good business decisions with their online data?

Attend this webcast as the experts at Covario share cross device trends and barriers, A/B testing techniques, differentiated conversion rates between paid and organic search, attribution modeling, and why it’s important to have the correct model in place to help your business.

Join this webcast and learn:

  • How to increase lift in consumer engagement through messaging between paid and organic search
  • Behavioral differences between consumers who click on paid ads versus organic listings
  • How to optimize for multi-device interactions
  • Conversion barriers in multi-device sequential screening
  • The value of time-parted and location-based targeting
  • The significance of an emergent mobile generational platform shift
Register Here


Webinar Archive

Dec 10, 2013 SEO for Hispanic Markets: Optimize for Opportunity in 2014 DOWNLOAD
Nov 14, 2013 Authoring Your Way to the Semantic Web 3.0 DOWNLOAD
Sep 19, 2013 Deliver Smarter Cross-Channel Online Marketing Opportunities with Attribution Modeling DOWNLOAD
Jun 20, 2013 Google Plus Your Organic Strategy or Google Negative Your Rankings and Traffic! DOWNLOAD
May 30, 2013 Increase Shares, Tweets, Likes, and Pins to Fuel Search and Drive Engagement DOWNLOAD
Feb 28, 2013 What is the economic impact of SEM services? Is it worth it? DOWNLOAD
Dec 11, 2012 Search Synergy: Maximizing Your Online Shelf Space DOWNLOAD
Nov 08, 2012 Search Delivered Smarter: Creating Synergy with SEO and PPC Integration DOWNLOAD
Oct 25, 2012 Search Delivered Smarter: Link Assets and Link Liabilities DOWNLOAD
Sep 20, 2012 Google’s Recent Algorithm Changes DOWNLOAD
Jun 21, 2012 Staying on Course with SEO Site Audits DOWNLOAD
May 17, 2012 Big Brands, Big Solutions, Big Results: B2C Search and Social Strategies DOWNLOAD
Mar 29, 2012 Google’s Recent Algorithm Changes: Follow-up on our predictions for 2012 Marketing Strategies DOWNLOAD
Feb 23, 2012 Content Syndication and SEO – Get More Lift DOWNLOAD
Dec 15, 2011 Google’s Recent Algorithm Changes: The Impact on 2012 Marketing Strategy DOWNLOAD
Nov 17, 2011 Facebook Advertising Era – Which Brands are Liked the Most DOWNLOAD
Sept 22, 2011 Does Facebook “Like” Your Brand? DOWNLOAD
Aug 25, 2011 2012 – Armageddon or Opportunity? What Will Be the Key Digital Trends Next Year? DOWNLOAD
Jul 12, 2011 Social Media Success = Search + Social: How to Get More Lift Integrating Search with Social Media DOWNLOAD
May 26, 2011 Globalizing Search Marketing: Tektronix’s Step-by-Step International Rollout Case Study DOWNLOAD
Mar 24, 2011 Google TV, PPC Advertising and Brand Lift: A Case Study in Online-Offline Attribution DOWNLOAD
Feb 24, 2011 BREAKING NEWS: Washington Post Boosts Online Subscriptions by Integrating Digital Media DOWNLOAD