Spending on paid search advertising is back. Spending on paid search advertising was up by 26% in Q3’ 11 from Q2’ 11. This is after a reduction in spending between Q1’ 11 and Q2’ 11. The strong growth this quarter was powered by “Back to School” spending in the consumer electronics sector, continued strength in the personal computing market, as well as strong spending growth in Asia Pacific. Q3’ 11 paid search spending was up 24% from Q3’ 10, which was a strong quarter a year ago.

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