From becoming Europe’s largest online audience to unveiling Yandex’s $1.3 billion public debut on NASDAQ, Russian Internet (RUNET) has had a rocking couple of years. Gone are the days when Russian consumers were isolated behind the Iron Curtain. A new generation of social Russians is joining the global marketplace and making their voice heard. More than 60 million people are now changing previously held Western preconceptions by blogging, tweeting, liking, and going online to research, buy, but first and foremost, search. As our clients work to harness this wave of RUNET engagement, we offer a discussion on why, where and how to be found.
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