Earlier this year, Wenda Harris Millard, former head of display ad sales for Yahoo!, and more recently co-CEO of Martha Stewart Online, was quoted widely for her rant at the January IAB annual meeting that we needed “More Art, Less Science!” in online advertising. She issued her rallying cry, “we must not let our assets be traded like pork bellies!” The word “Google” wasn’t mentioned until the third day, when [now former] president of Display Advertising for Google, David Rosenblatt, took the stage, and the word “algorithm” was nearly shortened to a four letter word.

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