Last week, amid the major announcements of Adobe buying Omniture and Google launching Doubleclick Exchange 2.0, a third and very important announcement occurred that most people missed: Covario clients Accenture and P&G announced a new practice called Accenture Interactive, with P&G lauded as the first anchor client. Accenture Interactive is “a new business that Accenture has established to help companies develop world-class digital marketing capabilities and optimize online/offline investments.

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